Adoption & Abandonment Study
Measure who tries the assistant, who returns, and who never comes back.
A structured study of first-use, return use, and silent abandonment for in-app AI assistants—paired with qualitative context from support notes where available.
Included in this engagement
- Cohort framing for first assistant exposure windows
- Return and dormancy rates by product surface
- Abandonment timing relative to response quality signals
- Hypothesis list for product experiments
- Executive one-pager plus technical appendix